Greater impact and unique results - faster

Fifteen years ago customers said that our bank, Arbejdernes Landsbank, was an old-fashioned and dusty bank, losing customers year after year. Now in 2021, Arbejdernes Landsbank has been named the Danes’ preferred bank for the 12th year in a row, and we can look back on a net customer growth of over 10,000 each year. During this journey, we have, on several occasions, had a valuable collaboration with Annemette Hylgaard, mainly targeting the development of our branch managers. The challenge was ensuring that our managers were able to embrace our new business strategy and thereby create even better results for the benefit of our customers, which required a greater performance perspective, and the demand to be able to collaborate was tightened. We should not compete internally between the branches—but against our real competitors—namely other banks. Every branch manager worked individually with their challenges, and in that process, we placed great demands on their leadership competencies. We also worked with the management teams and their ability to collaborate and be on the same team. We have created an entirely new business concept, and it has paid off.